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Tag: J.D. Power

Dodge & Ram Lead in J.D. Power Study

Dodge & Ram Lead in J.D. Power Study

Customers are connecting with their new Dodge and Ram vehicles in a big way, according to the 2020 J.D. Power APEAL Study. The two brands achieved first and second place in this annual ranking, switching places from a year ago. APEAL (which stands for Automotive Performance, Execution, and Layout) surveys the emotional attachment that customers feel during the first 90 days of owning their new vehicles. It measures 37 different vehicle attributes that bring drivers joy, from comfort levels to…

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Dodge Ranked Top Automaker

Dodge Ranked Top Automaker

Every year, J.D. Power and Associates performs a survey of new vehicles’ overall reliability by brand, called the Initial Quality Study. In 2020, Dodge landed the number one spot out of 31 competitors, and in doing so became the first domestic brand in the study’s 34-year history to hit that milestone. The IQS looks at current model year vehicles and takes note of the problems drivers experience during their first 90 days of ownership. The organization then breaks the issues…

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