Dodge Wins Big in KBB Brand Awards

Dodge Wins Big in KBB Brand Awards

Brand Image Awards - Gossett CDJR - Memphis, TN

Kelley Blue Book honored popular automakers in its 2021 Brand Image Awards. For the third consecutive year, Dodge earned the title of Best Car Styling Brand in these awards, thanks to the iconic and bold look of its muscle cars.

“Dodge represents quintessential American muscle through and through,” said Isabelle Helms, vice president of research, market intelligence and pricing strategy for Cox Automotive. “Aggressive exterior styling with unique heritage design cues immediately draws consumers to the brand.”

In addition to their eye-catching exterior designs, Dodge vehicles attract drivers because of their powerful performances and great acceleration as well as for providing fun driving experiences overall. These aspects helped the Charger and Challenger end 2020 with a 6 percent combined retail sales increase year-over-year.

For the 2021 model year, these cars are mightier than ever. The 2021 Charger offers a 6.2-liter HEMI® High-Output Hellcat Redeye V8 that achieves 797 horsepower and 707 lb-ft of torque. The 2021 Challenger Super Stock ups the horsepower slightly to 807 with its own 6.2-liter V8, making it the most powerful muscle car on the market.

With yet another Brand Image Award under its belt and frequent improvements to its high-performance models, Dodge has proven itself to be a top choice for new-car shoppers. Check out the latest Dodge vehicles for yourself when you schedule a test drive at Gossett Chrysler Dodge Jeep® Ram in Memphis, Tennessee.

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