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Month: September 2020

Dodge & Ram Lead in J.D. Power Study

Dodge & Ram Lead in J.D. Power Study

Customers are connecting with their new Dodge and Ram vehicles in a big way, according to the 2020 J.D. Power APEAL Study. The two brands achieved first and second place in this annual ranking, switching places from a year ago. APEAL (which stands for Automotive Performance, Execution, and Layout) surveys the emotional attachment that customers feel during the first 90 days of owning their new vehicles. It measures 37 different vehicle attributes that bring drivers joy, from comfort levels to…

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